![]() Frequently there is an Income statement (or Profit and Loss) responsibility as a key metric for evaluating product manager performance. Depending on the company size, industry, and history, product management has a variety of functions and roles. They are responsible for the business case, conceptualizing, planning, product development, product marketing, and delivering products to their target market. As a result, product managers are critical in both driving a company's growth, margins, and revenue. Product managers are responsible for managing a company's product line on a day-to-day basis. In modern terms, McElroy defined the role as: analyze product distribution, optimize working distribution strategies, diagnose and solve distribution issues, optimize product positioning and product marketing, and collaborate with regional distribution managers.
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